Built in Guwahati. Built for the world.

Branding & Identity

Your brand is a decision before it's a design.

We are a brand identity design services studio based in India, working with FMCG, food, and lifestyle brands across global markets.

Brand Strategy
Logo Design
Visual Identity
Brand Guidelines
Art Direction
Naming
The Problem

Most businesses look like businesses. Few look like brands.

A mismatched logo, generic colours, and inconsistent visuals cost you more than you think – in trust, pricing power, and your ability to compete beyond your local market. We fix that from the ground up.

What's Included

Everything your brand needs, nothing it doesn't.

Brand Strategy & Positioning

Who you are, who you are for, and how you stand apart from everyone competing for the same attention.

Naming & Tagline

A name and voice that travels across markets, resonates with your audience, and holds up long term.

Logo & Trademark Design

All formats, all variants - primary, secondary, monochrome, reversed - print and digital ready.

Visual Identity System

Colour palette, typography, layout principles, iconography, and the full visual language of your brand.

Brand Guidelines

The rulebook that keeps your brand consistent at every touchpoint — internally and with external partners.

Art Direction

Photography style, tone of voice, content direction, and how your brand should feel across every medium.

How We Work

Four steps. Zero guesswork.

01. Discover
We learn your business, your market, your competitors, and your ambitions. Deep research before a single pixel is touched.
02. Define
We establish your brand position, personality, and strategic direction. This is where the real decisions are made – before any visual work begins.
03. Design
We build the visual identity – logo, colour, type, and the full system. Everything connected, everything intentional, nothing arbitrary.
04. Deliver
Production-ready files in all formats, a comprehensive brand guidelines document, and ongoing support for rollout.
BRANDING(1)
Why Sigma Design India

We build brands that work beyond borders.

We think before we design

Strategy comes first. Every visual decision is backed by brand logic and business reasoning, not aesthetic preference or current trends.

We build for global markets

Our identities are designed to travel - culturally appropriate, commercially strong, and visually competitive across diverse international markets.

We are a long-term partner

Most of our clients return for every new product, campaign, and market entry. We grow with the businesses we build brands for.

Selected Work

Novis

Fresh, real, and made like it matters.

Trivana Travels

Travel is better when someone local leads the way.

Xaal Xuta

Weaving the soul of Northeast India into luxury living.

Hatu Spices

The Northeast's best-kept secret, now in your kitchen.

Blooms & Leopard

Tea, wilderness, and stories worth sharing.

Natures Majesty

A story of Assam, illustrated blend by blend.
Our Portfolio of Success
FAQ

Common questions, honest answers.

How long does a branding project take?
A complete brand identity project typically takes 4 to 8 weeks depending on scope. This includes discovery, strategy, design rounds, and final delivery. Smaller projects – such as a logo refresh or visual system update — can be completed in 2 to 3 weeks. We provide a clear timeline in our proposal before any work begins.
You receive a complete set of production-ready files including AI, EPS, SVG, PNG, and PDF formats in all variants – primary logo, secondary logo, monochrome, reversed, and favicon versions. You also receive a comprehensive brand guidelines document covering logo usage, colour palette, typography, photography direction, and tone of voice. All working files are included.
Yes. We regularly work with businesses that have an existing logo and need a full identity system built around it, or that want their existing logo refined rather than replaced. We review what you have, assess what is working and what is not, and propose a clear scope before any design begins. If we believe the logo needs to be redesigned to support your growth, we will tell you honestly and explain why.
Yes. We work with clients across India, UAE, UK, Australia, Canada, and other markets. All discovery, feedback, and approval rounds are handled remotely through video calls, shared documents, and structured presentations. We coordinate across time zones and have a clear remote workflow that makes the process smooth regardless of where you are based.
Brand identity cost varies from projects to projects. Full brand identity systems including strategy, naming, visual system, brand guidelines, and art direction are priced based on scope. We provide a detailed, itemised proposal after an initial call so you know exactly what you are investing in and what you will receive.
We typically present two to three distinct brand directions, each with a clear strategic rationale. We do not present ten options and ask you to pick one — we present directions we genuinely believe in and can defend. From there, we refine the chosen direction through structured feedback rounds until it is exactly right.
Yes. If you have an existing identity but need clarity on positioning, audience, or brand voice, we offer brand strategy as a standalone engagement. This results in a clear brand strategy document — positioning statement, brand personality, audience definition, and competitive landscape — which can then inform your existing visual identity or a future redesign.

Ready to build a brand worth remembering?

Tell us about your business and we will get back within 24 hours with a clear next step.

India
UAE
United Kingdom
Australia
Canada

We typically respond within 24 hours · All enquiries are confidential